
Tuesday, November 10, 2009
New Shots of the Space in Shelburne Falls

Friday, November 6, 2009
All Things Alie Ward...

Ward is clearly a very busy little lady. How does one balance the production of art, customized shirts, and a full time gig keeping LA shamelessly aware of all things hot and new? Well, schedule your life in hour blocks. That’s what Alie Ward does. A self proclaimed total slob by nature; Ward steadily instills a “hyper anal challenge” upon herself.
“Because I have too many jobs on my plate, some things fall to the wayside (eyebrow plucking, vacuuming my car, calling my mom etc) which is why it took McKenzie, 2 weeks, 3 voicemails and 1 Facebook comment threatening a cowboy boot up and orifice to get this interview.”
But I hold no grudges as any time, in person or on the phone with Miss Ward, is well worth the wait. These sessions always result in spastic fits of laughter occasionally followed by the necessary use of a diaper, squeals of joy, and a rampant exchange of horror stories in all possible fashions of life. Thanks Alie Ward for your honesty, your humility, and your overall perfect adoration of all things dork.
*Side note: Alie has decided that if Curiology fails, and life in LA becomes too much, she and I will live in a loft while perfecting the genealogy of Unicorns, breeding them for our own whimsical magical adventures. Sounds good to me.

Check out Alie Ward’s paintings, custom shirts, and wildly humorous blog at,
Monday, August 10, 2009
Tuesday, August 4, 2009
Sustainability Across America Tour
"Modern day journalist, Laura Jones, is at the helm of the 3-month road tour. The tour includes visits to many of the nation’s metropolitan areas as well as the most beautiful national parks and monuments. The Sustainability Across America tour is meant to encourage grassroots growth in the sustainability movement, as well as to gather and document perceptions about being green, sustainable, and organic."
Other partners include, cmarchuska, ecosalon, Guayaki Yerba Mate, Indigenous fair trade + organic, RESTORE® CLOTHING, and Ryann.
They have a pretty cool van too.
Friday, July 3, 2009
Happy 233rd US!!!!!!
Monday, June 29, 2009
New Friends: Left On Red
Wednesday, June 17, 2009
Our Girl Maya Graces the NY Times Dining & Wine Section!

Peter DaSilva for The New York Times
Maya Donelson, childhood friend now urban farmer in San Francisco is highlighted in a recent NY Times article focused on the growing movement of rooftop farming.
“I’ve never had one kid who hasn’t wanted to get his hands dirty,” said Ms. Donelson, who studied architecture and environmental design. “They are willing to try anything if they see it growing and pull it out of the ground. We juiced the purple carrots and the kids drank that.”
Keep those kids working Maya!!!
Monday, June 8, 2009
Next Generation Workstation - 5 State St
Monday, May 18, 2009
Venture Space - Designed to Empower

The Generation Sustain Team is currently collaborating with artist and builder Justin Lively and Timberly Hund of TALK By Design to design and implement the second generation of workstation in our space. These new spaces will have a smaller footprint and will house one person comfortably. There has been strong demand for a smaller less expensive space, so we will deliver.
Call or Email Caleb Dean for further information or to schedule a tour of the space.
Saturday, May 16, 2009
Monday, May 4, 2009
Post Your Event On GS!
Art, Design, Fashion, Music, Business, Local or Global with a Sustainable, Responsible Twist.
Contact Caleb.
Tuesday, April 28, 2009
New Friends: SUST - An Organic Women's Clothing Company
SUST ad in the May 2009 Issue of Dwell.
My first reaction while I was reading through the latest issue of Dwell Magazine and came upon an ad for a clothing company called SUST was, good name! We've been calling ourselves Susty's since we first got started over a year ago and are always on the look out for long lost friends. Couple that with the fact that I also use arrows in my marketing materials for my consulting firm Be One Creative and my heart started to beat a bit faster. After digging a bit more to learn about the company, its product, and its founders I started to uncover some striking similarities about how our companies came to be.
As we are always researching ways to diversify our Venture Space, we recently began discussing the incorporation of retail to supplement our co-working office and conference space. We will be coming out with our own line of t-shirts during the summer but we are also researching a collection of the latest sustainable, ethical, and responsible clothing lines. This in mind I contacted SUST to get further information.

SUST, Spring 2009
SUST is based out of San Francisco and was started by two childhood friends named Tristan Gribbin and Marion McKee. Tristan and Marion went through high school and college together in Northern California, which has always been a vortex for fresh thought and progressive culture. After working on their own careers and projects they recently came together in order to harness their creative potential and to realize their dream of harnessing the fashion industry to promote a positive movement of environmental sustainability and social responsibility.
Generation Sustain has a similar story. We were started by two sets of childhood friends who grew up together, attended the same highschool and college, and came together to start a business based on the positive and inclusive communication of sustainability. Tory Hanna and myself studied Environmental Design and have been working on harnessing the influential power of the built environment to create positive social change. We've always agreed that if the buildings and landscapes that we walk through every day have the power to influence our collective behavior, so must what we walk around in, clothes. Ethical and sustainable fashion, marketing, and product development are what Alee Marsh and Jennifer Kehoe have begun working on. The pair will both be graduating this year from the University of Massachusetts and we're excited to see what they will work on when they have a lot more time on their hands.

www.getsust.com
SUST's collection is made entirely of US grown 100 percent organic cotton in San Francisco. By working with US based cotton growers, local California based manufacturers, and mainataining a close relationship with the production of their garments, SUST ensures that true "fair trade principles are woven in every step of the way." Portions of their proceeds are also given to support ecological causes.
Their Spring 2009 collection invokes a minimalist beauty that seems to be very much a part of their business ideals. Their bright colors and simple elegant fits are depicted well in the photos of the collection taken in Iceland by Tristan's Icelandic husband, photographer and director Stefan Arni. The collection reminds me of the form of design that has influenced me the most, Scandanavian Minimalism. That said, if I were a woman, I'd wear their clothing. The clean lines and quality materials highlighted by bright colors suggest a positive break in a cluttered dreary environment.

SUST, Spring 2009
An example of Scandinavian Minimalism I spent much time in and around.
Shot facing north next to the "Black Diamond" Library in Copenhagen, Denmark.
We are happy to have come across this exciting new business and are looking forward to somehow working with SUST in the future. Our similar paths to starting our ventures speak to a new paradigm for innovation and sustainability, one that has moved away from alarmist environmentalism and cause elitism and will hopefully harness the power to influence through accessibility and quality design.
More information about SUST and photographs of their spring line can be viewed at www.getsust.com.
Wednesday, April 15, 2009
Boswell's Books - Shelburne Falls, MA

We hope to be working closely with Sarah in the future to get some good things going in our community and region.
Sunday, April 12, 2009
Sailboats and the Evolution of the Problem Solving Process

www.kitesail.com
Friday, April 10, 2009
Spawn of Generation Sustain
New Friends: TALK By Design
TALK By Design office In Brattleboro, Vt.
Guest office at TALK By Design
Tuesday, April 7, 2009
Interior Shots of GSVS1
Mckenzie Rollins Checking out the view with a book in our lounge.
Our workstations were built by our first tenant, Justin Lively. Pine wrapped with canvas and finished with poplar. Neutral and cool.
Raechel digging in to a book next to Joie Watson of Shine Design's Desk.
Wednesday, January 21, 2009
Welcome to Our New Tenants!
Welcome to: Justin Lively, Joie Watson, Erbin Crowell, and Annie Cheatham. More details on them and their projects are soon to come, so stay tuned!
-GS team
Tuesday, October 7, 2008
Shots of Our Space - Zooming In
Tuesday, September 23, 2008
GS Press Release
Contact:
Caleb Dean
Generation Sustain
Cell Phone: 413 - 531 - 1928
Email: caleb@generationsustain.com
www.generationsustain.com
GENERATION SUSTAIN and the
GENERATION SUSTAIN VENTURE SPACE
The space for the next generation of socially and environmentally responsible entrepreneurs, artists, visionaries, and consumers
SHELBURNE FALLS, MA, September 23, 2008 –The common interests of environmental sustainability, social responsibility, and economic empowerment has led a group of local young adults to launch their new Generation Sustain business headquarters in the historic Oddfellows/McCusker’s Market building in picturesque downtown Shelburne Falls. The Generation Sustain group has designed their Venture Space to fuel positive change by providing a resource center, networking facility, and a dynamic, diversified workspace designed to promote collaboration and harbor young ventures and fresh ideas focused on social and environmental responsibility. The space will stimulate the local economy by offering opportunities and support for young ventures to succeed and thrive in the Shelburne Falls area while creating a model for sustainable economic empowerment that can be taken anywhere in the world.
The Pioneer Valley continues to flourish as a culturally progressive hub. Within close proximity to major eastern points such as New York City, Boston, and international airports, the possibilities for sustainable development and networking are endless. Shelburne Falls in particular is highly desired for its rural location and quality of life, yet the lack of professional jobs forces many people, including young adults and college
graduates, to establish themselves in areas of greater population. The Generation Sustain core team of UMass Amherst undergrads and alumni felt the pressures of relocating themselves in order to partake in professional career paths. Yet the attachment to the area felt by all spurred the vision for creating and implementing a means by which to use their passions and skills to build a model for sustainable community prosperity. This, combined with the overwhelming need for a young, positive, inclusive voice for the sustainability movement, led the Generation Sustain team to create a system to challenge the traditional paradigm of population dependent professionalism by creating a hub of creativity that will result in intentional business collaboration, fostering sustainability within local environments and economies while speaking to the world. The large number of artists, entrepreneurs and research in Shelburne Falls and the Pioneer Valley makes a perfect opportunity for local and non-local peoples to come together, encouraging and generating an efficient business arena and community of responsible prospects.
Please contact Caleb Dean of the Generation Sustain team to schedule a meeting, interview, visit, or for any other inquiries by phone at 413 - 531 - 1928 or e-mail at caleb@generationsustain.com.
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